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Management

Ed Sherman, Chairman
Expert source on the history of direct mail (45 years experience).

Mike Sherman, CEO
Expert source on global campaign strategy, data security, the history and future of direct marketing. See bio.

Steven Sherman, President & COO
Expert source on direct mail trends, print production management operations and equipment. See bio.

Sheldon Silverman, Managing Director
Expert source on brand and marketing strategy, channel integration, call center, customer relationship management, lifecycle marketing. See bio.

Michael Gama, Director of Strategic Services
Expert source on database marketing strategy, list analysis, analytics and testing.
See bio.

Jeremy Bessire, Director of Creative Services
Expert source on creative strategy and design for direct marketing (print and Web).
See bio.

Public Relations

Carri Bugbee
Big Deal PR
PH: 503-297-4043

DMS Headquarters
8534 NE Alderwood Rd.
Portland, OR 97220
PH: 503-281-1400
FX: 503-259-5120

Midwest Office
500 Lake Cook Rd., Suite 350
Deerfield, IL 60015
PH: 847-580-4270
FX: 847-477-0713

Northern California Office
951 Railroad
Half Moon Bay, CA 94019
PH: 650-726-4981
FX: 419-730-1208

Services

DMS is one of the only companies in the U.S. that offers complete turn-key direct marketing services (campaign development to fulfillment) under the strict security protocols of SAS 70. Services include:

• Strategic planning for all aspects of direct marketing campaigns, including channel integration and branding
• Creative services for print and online – concept development, copywriting, graphic design and art direction
• Technical online services – development and testing for Web sites, landing pages and email marketing programs
• Call center promotions
• Direct mail list development, mail plan development (including testing rationale), tracking , analysis and secure data management
• Print production – pre-press, printing (web and sheet), bindery, data processing, imaging (laser and ink jet), card affixing, card embossing, lettershop
• On-site business and bulk mailing services

Category Expertise

• Banking, credit and other financial services
• Insurance – auto and health
• Telecommunications – cable TV, mobile communications
• Retail
• Packaged Software

Major Clients (We can disclose):

• Regence Blue Cross Blue Shield
• Comcast
• SallieMae
• Citi
• Nationwide Insurance
• Premier Bankcard
• Consumer Cellular
• AAA Insurance Services
• West Suburban Bank
• BlueSky Auto Finance
• Unicel

History

Direct Marketing Solutions (DMS) was founded in Portland by Ed Sherman in 1982 after working in the direct mail business for over 20 years in both Los Angeles and Portland. The company moved to its current 45,000-square-foot facility near the Portland International Airport in 1997 to accommodate growth in clients, employees and equipment. Ed’s sons, Mike and Steven Sherman, began working for DMS while still teenagers, learning every aspect of the business. Both joined DMS full-time after college, moving into sales and operations in the early 1990s. They assumed management of DMS in 2003. As Chairman, Ed still serves in a management consulting role to DMS.

The Midwest office was opened in 2005 when Sheldon Silverman joined the executive team at DMS to help expand the company’s services and client roster. Just this year, DMS opened a sales office in Northern California led by Sally Warren, an 18-year veteran of the direct mail industry.

DMS has experienced consistent, steady growth over the past 25 years with nearly 80% growth over the past seven years. Significant new clients include Unicel, Blue Cross Blue Shield of Arizona, SallieMae, BlueSky Auto Finance and PrePaid Solutions.

Additional Information

• DMS has over 160 employees.
• Portland headquarters has over 45,000 square feet of production space.
• DMS creates and produces nearly every direct mail and collateral job completely in-house.
• DMS prints and mails over 15 million pieces each month.